J&K consists of three main regions – Jammu, the Kashmir Valley and Ladakh. Between the three, the state offers beautiful verdant mountains and valleys, religious shrines and remote mountains. The people here are warm and hospitable, and they will welcome you into their land and homes easily. Each of these regions has its own culture, and this is evident in their daily lives and also their lifestyle. Whatever your reason for visiting J&K, whether it is to enjoy the beauty, or test your limits while trekking the mountains, or simply to discover serenity and peace, J&K will offer you several reasons to keep coming back for more.

Jammu and Kashmir is home to several valleys such as the Kashmir Valley, Chenab Valley, Sindh Valley and Lidder Valley. Some major tourist attractions in Jammu and Kashmir are Srinagar, with its renowned Dal Lake and Mughal Gardens, Gulmarg, Pahalgam, Bhaderwah, Patnitop and Jammu. Every year, thousands of Hindu pilgrims visit holy shrines of Vaishno Devi and Amarnath which has had a significant impact on the state's economy.  Kashmir Valley is one of the top tourist destinations of India. Gulmarg, one of the most popular ski resort destinations in India, is also home to the world's highest green golf course. Jammu and Kashmir also has flower gardens and apple orchards. It attracts tourists for its handicrafts and the Kashmiri shawls.

One can never run out of places to explore in the state of Jammu and Kashmir. The land is brimming with picturesque vistas, amazing flora, stunning architecture and there are quaint homestays and eco-friendly resorts that visitors can choose from. Those with an adventurous bent of mind will find a plethora of activities waiting for them. And finally, if you are spiritually inclined, the numerous religious shrines will show you the way to peace and serenity.